Highland Lakes Sunset

The Lakes and Hills of the Highland Lakes, in the heart of the Central Texas Hill Country, is the ideal destination for a day, a weekend, or a lifetime.  Adventure, recreation, fun in the sun and hill country hospitality await you in every Highland Lakes community.   We invite you to come enjoy Lake Buchanan, Inks Lake, Lake LBJ, Lake Marble Falls, the Colorado River, the Llano River, hundreds of things to do, places to shop, eat and sleep.   With over 1,800 square miles of lakes and hills, the Highland Lakes region is one of the largest playgrounds in Texas.


Lakes and Hills Tourism Coalition


Membership has its advantages. 

Our members have the advantage of a variety of promotional opportunities at discounted rates due to the purchasing power of belonging to a larger group. 

Our members share many common business interests, a common target market and benefit from promotional campaigns specific to the tourism industry and beneficial to the local economy.

Our members enjoy B2B networking opportunities, cross marketing opportunities, discounted purchasing opportunities and shared promotional opportunities where working together we can reach out to a wider audience of tourists across Texas, the US and beyond. 

The Lakes and Hills Tourism Coalition, founded in 2004, boasts over 150 members.   During the past six years this coalition has promoted the Highland Lakes region as a tourism destination through a number of successful campaigns, including a multi-state billboard advertising promotion, attendance at Travel related trade shows throughout Texas, distribution of a Tourism Guide Book throughout Texas, exposure on our www.lakesandhills.com tourism website, reciprocal linkages, bulk e-mail promotions, media Fam Tours, and direct promotion to tour operators.


Join the Lakes and Hills Tourism Coalition


Our current promotional opportunities include:


Lakes and Hills Tourism Guide Book - Distributed throughout Texas and available on-lineOur Lakes and Hills Tourism Guide Book, which is also available as an on-line publication, has the largest circulation of any Tourism publication for the Highland Lakes region.   It is distributed by over 223 promotional partners across the State of Texas, including all of the TxDOT Travel Information Centers (including the Capitol Building), Chambers of Commerce, Convention and Visitor Bureaus and Visitor Centers.  It is widely distributed as well by Tourism Coalition members to their guests.  The book is currently in it's 4th Edition.  The 5th addition will begin accepting advertiser in mid-2011 for release in 2012.  Advertising in the Guide Book is ONLY available to members of the Lakes and Hills Business Alliance.  Members who advertise on our Lakes and Hills .com Website receive the first option on advertising locations within the book.   Current advertisers within the book are given the first option for advertising locations on our website.  Thus, the more you participate, the more you benefit.  
More information about the Lakes and Hills Tourism Guide Book . . . . Click on the Book Cover >


Our Lakes and Hills Tourism Website enjoys high rankings in all of the major search engines for relevant key search phrases and significant visitation by the traveling public as a result.   The Lakes and Hills .comwebsite features Things-To-Do, Lodging, Dining and Local Area Events.   Our directories include Free listings for EVERY tourism related business in our market so as to make it the most comprehensive on-line tourism information resource for our region.  This provides value for our website visitors and contributes to our ever increasing popularity. 

Not only are we offering display advertising on the various directory pages, we have a section for Free Coupons that our advertisers can deliver to our visitors.  Our display ads have a tracking mechanism to provide our advertisers with a measure of performance.  Advertising on the Website is ONLY available to members of the Lakes and Hills Business Alliance. 
             For more information
          ^ Click on the Screen ^


B2B Marketing & Information ExchangeWithin the Members section of this website we are providing discounts on goods and services between alliance members and participation in cross marketing opportunities such as our coalition link farms for enhancing the search engine performance of our members' websites. 

Also in the Member section we will share known opportunities for Free exposure on the internet that can help our members get more exposure for their business websites. 

There is a section of discount coupons from Alliance members for Alliance members.  You can take advantage of the various discounts to save money as well as promote your business through coupon offerings to the Alliance. 

We will have a section of Trade Show information detailing major events around Texas for exhibition opportunities and coordinate members who wish to participate.  As a group, we are able to collectively get the advantage of quantitative purchasing of exhibit space, exhibit services, lodging and travel associated with the event.  


Trade Show Promotions: As has been the case in the past, we will renew our efforts to structure promotions at major travel shows around Texas.  We plan to acquire a custom built, portable trade show exhibit, based on a design we came up with through our experience at the many shows we attended in the past. 

Lakes and Hills Trade Show Exhibit Design

With the addition of several LED monitors for computer generated slide shows, this configuration provides an excellent information delivery system for literature and the open design lends itself to the "Come on in" message that we are delivering.  This mobile exhibit would be available for use by Members who wish to attend trade shows independent of a promotion organized by us.


FAMILIARIZATION TOURS: Another successful promotional tool for the coalition members has been in conducting Familiarization Tours for Journalists, writers and media publishers.   Hosting such a group with accommodations at area lodges, meals at various restaurants, bus or caravan tours of the tourism attractions and sights around the region and social mixers where tourism business owners have an opportunity to discuss their business offerings and answer question.   We plan to organize another tour in the fall of 2010.


TRAVEL PROMOTION PARTNERSHIPS: We have worked closely over the years with various other tourism promotion entities.  As discussed above, the Lakes and Hills Tourism Guide Book is distributed by over 223 tourism promotion partners throughout Texas.   In addition to those valuable partner we have established relationships where reciprocal promotion benefits both entities.  Below is the two-page advertisement in Travel Host Magazine, distributed at hotels in Austin, which was done in return for the promotion of Travel Host within our mediums.

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Tour BusAnother area where we have established some partnership relationships is with operators of Tour Buses.   Operators in other markets around Texas, given arrangements with local lodging, dining and entertainment venues in a package that they can sell in their market has the potential to bring in a significant amount of tourists.

One tour operator, with whom we have had a long-standing cooperative relationship with is the Austin Steam Train Association.   With regularly scheduled trips from Austin to Bertram and Burnet their groups have been a regular source of visitors for those communities.  Broader, special trips can be organized among Members to generate more interest for Austin Steam Train's customers and enjoy the added exposure that they provide.  The Austin Steam Train Website has been the #1 non-search engine referrer of visitors to our  www.lakesandhills.com website and we are delighted to mention and link to them here.

Austin Steam Train


Join the Lakes and Hills Tourism Coalition




Sam McLeod
Lakes and Hills Publications
(512) 756-0566




Website Marketing and Advertising Sales
Lakes and Hills Publications

(512) 756-0566
Lakes and Hills Publications

Revised February 06, 2013
Copyright 2013 by Lakes and Hills Publications, Burnet, Texas
All rights reserved.

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