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Free Listing: Any tourism attraction within the Highland Lakes and Texas Hill Country shall be entitled to a free listing. Free listings are strictly text, which includes the business name, address, contact information, hours of operations, and a description of the business (maximum of 256 Characters). SAMPLE FREE LISTING
Paid Advertisements: The pricing of paid advertisements listed below is based on customer providing a verifiable, reciprocal link back to the www.lakesandhills.com website. If the customer does not have a website or chooses not to participate in the link back, Lakes & Hills Publication will charge an additional $10/mo. fee for each advertisement.
Featured Listing: Any qualified tourism attraction with a Free Listing is entitled to upgrade that listing to a Featured Listing. Featured Listings include the business name, address, contact information, hours of operations, a description of the business (maximum of 256 characters) and a link to the advertisers website.
SAMPLE FEATURED LISTING (Includes Links)
Graphic/Display Ads: (Display Advertising Application Form) Any qualified tourism attraction with a Free Listing is entitled to upgrade that listing to a Graphic/Display Ad (size, shape and resolution restrictions apply). You can provide a camera ready ad (see ad specifications) or we can provide, at no charge, our basic Display Ad which includes the business name, address, contact information, hours of operations, a description of the business (maximum of 256 characters), a 150X100 pixel image and a link to your website. Another option is a Graphical Display Ad, which includes your basic contact information, tag line and a grapic advertisement, 600X180 pixels maximum. These ads are designed to insure your business stands out in the directory from all of the free and featured listings on that page.
SAMPLE TEXT
BASED DISPLAY AD
SAMPLE
GRAPHICAL DISPLAY AD
(Display ads are available within our directory pages for your business category and region. These are displayed within the body content of that directory. Display ads are also available on each of the Lake pages for businesses which are located ON that lake only. Display ads may be available on other non-directory pages within the website upon request)
Sidebar Ads: For non-tourism related businesses within the Highland Lakes and Texas Hill Country and for qualified tourism attractions within the region who wish to advertise on other directory pages where they are not entitled to free listings, we offer various Display Advertising opportunities. Sidebar Ads run vertically down the sides of the page and measure 150X180 pixels in size. Each sidebar ad is linked to a referring page which transfers the visitor to your business website. This invisible client page provides a count of the number of click-throughs, providing a measurement of the effectiveness of your advertising. SAMPLE
SIDEBAR ADS
Coupon Ad Pricing Policy: Only advertisers who have purchased a Display/Graphic or Sidebar Ad are eligible for the "coupon" offering. A special "Coupon" page has been established which will allow existing customers to advertise their business with a printable "virtual" coupon. Space will be provided to display the businesses graphic logo, and the coupon will be displayed in a standard frame for all advertisers. The price for each coupon includes up to four edits or coupon replacements per year. Each coupon is linked to a Printable Coupon page, with an enlarged copy of the graphical coupon. The coupon page provides a count of the number of visitors, providing a measurement of the effectiveness of your advertising.
SAMPLE COUPON (Small size displayed on Coupon Page)
Volume Discounts: The following are Special, Introductory, Quantiy Discounts, for a limited time only. Multiple Graphic/Display and Sidebar ad purchases quality for progressive discounts as follows:
General Terms and Conditions: All advertising is for a term of 12 months. Advertising fees are payable in advance by cash, check or credit card. Advertising may be paid for monthly by authorized, automatic debit of credit card or checking account. All advertising, including Feature, Display, Sidebar, and Attraction Link are subject to a verifiable, reciprocal link back to www.lakesandhills.com, otherwise an additional $10/mo/ad fee will be charged on the account. Upon request, we can design a graphic ad at our standard rate of $75 per hour. Fees associated with graphics work for display ads, sidebar ads are due and payable at the time the work is performed. Every Graphic/Display and Coupon advertiser is entitled to a free landing page within www.lakesandhills.com as a means of collecting data on how many times your ad(s) was/were clicked on. A Coupon Ad requires it as a means of providing a printable coupon. Whether or not a Display Ad or Sidebar Ad goes to a landing page for us to provide tracking of your advertising impact is your choice. We will link the ad(s) directly to your website if you want. Our free landing pages are directly accessible with a URL and can therefore double as a free website. We will expand the content of a free landing page into a complete website with multiple pages and a variety of optional features. Pricing is subject to quotation based on the extent of the site. For a very basic site the cost is as low as $100/page to set it up and $10/month for hosting.
For Advertising Sales,
Marketing Opportunities and Billing Inquiries Sam McLeod
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